The Ever Evolving Fashion Industry and the Hidden Message Behind the Versace for H&M Commercial
High-end fashion designers adore thinking outside the box when it comes to marketing their brands, which is tremendously reflected on their runway shows, fashion ads and websites. Sometimes they create jobs which make sense to everyone, and sometimes they go totally bananas and leave many questions in people’s minds. However, they all do this to stand out in the crowded fashion market, gain their signature and eventually create a great buzz. In this post, I will share my thoughts on the ever evolving fashion industry, how big brands stay on top of their games during difficult economic times, and the hidden message behind the Versace for H&M Commercial. Designer Collaboration Is the New Black! High-end designer collaborations with mass retailers are very popular and have become the new black in the fast evolving fashion industry. A capsule collection is a great example for these fashion collaborations, where retailers offer high fashion designs at lower prices to their customers...