Benetton's Controversial UNHATE Campaign


"What does UNHATE mean?

UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate."


 Pope Benedict XVI – Sheikh Ahmed Mohamed el-Tayeb


Paramount Leader of the People’s Republic of China – President of the USA


Supreme Leader of North Korea – President of South Korea


President of the Palestinian National Authority – Prime Minister of Israel


President of the USA – President of Venezuela

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